Scorpio VSeries with Cruise control

The famous Mahindra Scorpio had a new launch called VSeries with advanced engine and feature. Out of the packed hi-tech features , Cruise control is one.

If you read wikipedia pages, Cruise control system is used to automatically maintain constant speed. It is useful for long drives across sparsely populated roads.

A couple of question to the makers -

1. Do we get to see any sparsely populated roads in India?
2. Are there any highways in India where you can cruise uninterrupted?

Answer to the questions will be obviously a big NO. Then why this feature? Is this just to increase the price value?