Aquaguard == monopoly

Another incident of sheer monopoly.

Aquaguard is an undisputed leader in the world of water purifiers in India. They practice unethical marketing strategies to sell their products to the households. They sell their products in door-door marketing fashion. So their marketing agents just tell all possible lies on earth to convince you to buy their product. On the day, when your first annual maintenance contract ends, you have to face the brutal facts about their product.


I bought a Aquaguard Reviva (Reverse Osmosis) based purifier about a year back. At that time I was told that the membrane has to be changed only when it wears out and its average life-time is about 8000-12000 lts of water. I did a simple math and for two persons the potable water consumption per day is about 10 lts and the membrane should last for about 2.5 years.

When the first year was over, the service engineer came and told us that we had to change the membrane and it wont last more than a year. The cost of the membrane is about 2500Rs and with the maintenance expense comes to about Rs3600 per year (which works out to be more expensive than if you buy mineral water from some vendor).

You are left in lurch as you wont get any spares outside in the market and you had to be dependent on their service for the life. Secondly they are free to charge any amount for the service and mostly will not heed to complaints (one could see lot of people complaining about their shoddy service network in the net) .



The height is that I have bought one more purifier from them as I am left with none in the market that could satisfy the requirements. They win and we loose the case always!