I had been cribbing about the monopolistic practices by Aquagaurd Water purifiers. It seems that Philips had listened to it. Philips India is entering the water purifier market. I hope two things will make Philips a big hit
1. The price range of their water purifiers are in the same range of Aquagaurd.
2. They sell their product through retail outlets. (So customers win here. They get cheaper maintenance)
3. Battery backup